Freelance Rate Card + 3-Tier Packages

## Your Rates

**Recommended Hourly Rate:** $80 - $120  
**Recommended Day Rate:** $640 - $960

- **Reasoning:** Given six years of freelancing experience and a track record of notable results—including a conversion rate increase of 22% for a recent client and multiple clients surpassing $1 million in revenue post-launch—this professional has established credibility and a solid skillset that justifies pricing above their current $60/hour. Most freelancers in this space with similar experience typically charge between $80 and $120 per hour, and day rates often fall between $640 and $960, especially for specialized services in e-commerce design.

**Current Pricing Status:** Underpriced, considering market standards and results achieved.

## Packages

### 1. Starter Package: "Brand Launch"
**Who it's for:** New e-commerce businesses or solo founders just starting out.
**Scope:**
- Logo design
- Basic visual identity guide
- 1 Shopify theme customization
- Up to 3 launch graphics
**What's not included:** Ongoing support after launch or additional revisions beyond the scope of basic changes.
**Typical Timeline:** 2-3 weeks
**Fixed Price:** $1,500

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### 2. Standard Package: "Growth Accelerator"
**Who it's for:** Established e-commerce businesses looking to enhance their brand presence.
**Scope:**
- Logo design and complete visual identity guide
- Shopify theme customization with 3-5 featured product layouts
- 5 launch graphics with e-commerce conversion focus
- 1 round of revisions included
**What's not included:** Ongoing design support or additional graphics beyond the 5 included.
**Typical Timeline:** 3-4 weeks
**Fixed Price:** $3,000

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### 3. Premium Package: "E-Commerce Transformation"
**Who it's for:** Mid-level e-commerce businesses aiming for a significant brand revamp and growth.
**Scope:**
- Comprehensive logo and visual identity redesign
- Fully customized Shopify theme design
- 10 tailored launch graphics addressing e-commerce conversion (A/B testing assets included)
- 2 rounds of revisions
**What's not included:** Ongoing strategy consultation or digital marketing services.
**Typical Timeline:** 4-6 weeks
**Fixed Price:** $5,000

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## When to Raise

1. **Significant Project Success:** If a rebrand leads to measurable increases in client metrics (e.g., revenue, conversion rates), this success is a strong signal to increase rates.
2. **High Demand Periods:** If inquiries and bookings increase significantly, indicating a robust demand for services, it's time to raise rates.
3. **Expanded Skill Set or Services:** Upon acquiring new skills or adding related services (e.g., SEO or digital marketing consulting), this warrants a rate adjustment to reflect enhanced capabilities.

## Quoting Script

"Thank you for reaching out! Based on your needs and my expertise in brand and web design specifically for e-commerce, my rates typically range around $80 to $120 per hour. For a comprehensive package tailored to your goals, I can offer the 'Growth Accelerator' for $3,000, which includes a complete visual identity and Shopify customization.

If 'that's above our budget,' I completely understand. We can look at some tailored options or a different package that fits your needs and budget!"